GBS offers a series of products to publishers, to interact at various levels with their existing sales processes, targeting different, defined groups of customers. These are designed to fill a gap in the market and fulfil the need for a cost effective form of communication, whereby publishers can pro-actively influence micro buying decisions across an increasingly diverse market.
Objectives
GBS has put together a series of ‘packages’ designed to offer a flexible solution to all publishers, allowing for size, nature of product and market, and their current use of sales channels and rep forces. Charging is based on a set fee per period, with predefined targets and service level agreements for all areas of the operation, such as contact rate, actual sales, margin — where applicable and completion of required work volume.
Objectives
- Provide focus and support for field sales.
- Release accounts that are not cost effective.
- Support accounts not being called on.
- Increase overall sales.
- Specific product sale — new titles or back list.
- Specific range/brand sale.
- Outbound ‘warm’ order taking.
- Cold call speculative.
- Non-sale activity, e.g. surveys, data collection, etc.
- GBS account cleansing/re-activation.
- Supporting rep teams amongst their existing call base.
- Supporting rep teams, particularly those with limited resource, i.e. smaller outlets, geographically difficult areas, etc.
- Acting as a ‘virtual’ rep team, where none exists.
- Establishing contacts and increasing profile of publishers outside of primary book sellers.
GBS has put together a series of ‘packages’ designed to offer a flexible solution to all publishers, allowing for size, nature of product and market, and their current use of sales channels and rep forces. Charging is based on a set fee per period, with predefined targets and service level agreements for all areas of the operation, such as contact rate, actual sales, margin — where applicable and completion of required work volume.