Telesales

GBS offers a series of products to publishers, to interact at various levels with their existing sales processes, targeting different, defined groups of customers. These are designed to fill a gap in the market and fulfil the need for a cost effective form of communication, whereby publishers can pro-actively influence micro buying decisions across an increasingly diverse market.

Objectives
  • Provide focus and support for field sales.
  • Release accounts that are not cost effective.
  • Support accounts not being called on.
  • Increase overall sales.
Products — Call Types
  • Specific product sale — new titles or back list.
  • Specific range/brand sale.
  • Outbound ‘warm’ order taking.
  • Cold call speculative.
  • Non-sale activity, e.g. surveys, data collection, etc.
  • GBS account cleansing/re-activation.
Publisher Interaction
  • Supporting rep teams amongst their existing call base.
  • Supporting rep teams, particularly those with limited resource, i.e. smaller outlets, geographically difficult areas, etc.
  • Acting as a ‘virtual’ rep team, where none exists.
  • Establishing contacts and increasing profile of publishers outside of primary book sellers.
GBS Solution
GBS has put together a series of ‘packages’ designed to offer a flexible solution to all publishers, allowing for size, nature of product and market, and their current use of sales channels and rep forces. Charging is based on a set fee per period, with predefined targets and service level agreements for all areas of the operation, such as contact rate, actual sales, margin — where applicable and completion of required work volume.

Grantham Book Services
Part of The Random House Group Limited
Incorporated in England and Wales
Registered Office: 20 Vauxhall Bridge Road, London. SW1V 2SA
Tel: +44(0)1476 541000 / Fax: +44(0)1476 541060
Company No. 01177275 - VAT Number. 102838980